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View Full Version : General: :o travian making some good moves



Cretin
01 Jul 2016, 05:05 AM
Because with the upcoming update it looks like travian is making some good moves with T4 (improving the game without changing it) I think it's time to provide some more. Here's my 4 step plan to getting more players in the game:

1. continue improvements to the GUI for modernisation without changing the game. Streamlining and removing the clunkiness of the game is key here.

2. mobile and tablet app - really important

3. advertise! Need something to compete with the Arnold schwatrzeneggar and that Nordic woman wargame apps. Need to complete 1 and 2 first otherwise people will look in and go "meh"

4. Improved tools for alliance management. The alliance forum is good, suggest expanding to have an alliance wiki as well. An alliance chat would be great but this is hard to develop (see kingdoms) so suggest partnering with e.g. skype to integrate the feature without having to worry about bugs.

Jakeyyy
29 Dec 2016, 01:59 PM
^^ He actually makes some valid points.

Hawkery
29 Dec 2016, 02:23 PM
I concur. I agree with each of the points made.

I don't know how much Trav made from the TV advertising on that uk6 round that had huge sign ups but it's worth looking at targeted google ads. They can start relatively inexpensive and once you can see a solid return coming in, up the reach.

You almost want an app for it that has the GUI removed to an extent and replaced with something mobile friendly. Not just because data is an issue but zooming in to do anything is awkward.

mhudson
29 Dec 2016, 02:48 PM
There is an app for Travian:Legends

http://travileapp.com/

This the only Travian:Legends thirdparty approved app created with assistance from TG.

Hawkery
29 Dec 2016, 03:03 PM
Me rn (http://giphy.com/gifs/omg-BkCiCeKygChji)

It specifies for iPhone but does it work on Galaxy too do you know? I'm having a look on play store now...

Edit: it's only giving me ads for Trivago :|

Ryder
29 Dec 2016, 07:23 PM
I think the app is quite poor compared to what is out there. It's handy for sending farm lists when out but that's about it.

Maybe I've just got to use to the browser side of it.

Hawkery
29 Dec 2016, 11:31 PM
When you're looking at putting an app together, it's a pretty difficult task to incorporate all the element of Travian in to a streamlined mobile app. You almost need the key features only (like raiding, parties and troop production) and leave stuff like simming to the usual GUI interface.

Jakeyyy
30 Dec 2016, 01:53 AM
Yeah whatever happened to advertising?

Surely they can find some cheap advertising somewhere.

Eric Rasputin
08 Jan 2017, 06:55 AM
Yeah whatever happened to advertising?


Surely they can find some cheap advertising somewhere.


I started playing Travian because I saw an ad on some website I visited. Ads do make a difference. A huge one.

Hawkery
08 Jan 2017, 06:27 PM
Now we just need website ads to find us some quality players ;)

mhudson
08 Jan 2017, 08:49 PM
There are already website ads. They are targeted so existing Travian players cant see them (based on cookies).

That being said I have previously spent alot of time working with TG Marketing and have seen how even the best adverts generally do not have a good return of investment (IE click through rate to registration rate).

As with facebook its very easy to get thousands or millions of views by splashing the cash but often very very few of those who like or share are legitimate customers. My last job on Pyramid Raid we did alot of experimentation on social marketing and it is very very difficult to get a good return rate. (alot of mobile app company's write off the marketing budget as a loss before its even spent)

MOD Elisa
08 Jan 2017, 09:51 PM
Few websites value gamer traffic, so the cost of serving the ads is pretty high and the RoI pretty low. It was an issue for us on a browser game ten years ago and ended up fairly useless to that game even then. Sad but that's life.

Hawkery
09 Jan 2017, 12:37 AM
There are already website ads. They are targeted so existing Travian players cant see them (based on cookies).

That being said I have previously spent alot of time working with TG Marketing and have seen how even the best adverts generally do not have a good return of investment (IE click through rate to registration rate).

As with facebook its very easy to get thousands or millions of views by splashing the cash but often very very few of those who like or share are legitimate customers. My last job on Pyramid Raid we did alot of experimentation on social marketing and it is very very difficult to get a good return rate. (alot of mobile app company's write off the marketing budget as a loss before its even spent)

My post about ads was more a sly joke at Eric :D but some interesting comments. I imagine newer players may not financially invest in a new game until they're hooked, so the immediate return would be low. I don't think I paid for gold for about 4 months before trying it - a mortgage and a half later...

Sometimes you need to spend money and try things to realise it's not the market you want to be in / not the customer you want to appeal to. Hopefully TG are still inquisitive!

Eric Rasputin
09 Jan 2017, 09:26 AM
My post about ads was more a sly joke at Eric :D but some interesting comments. I imagine newer players may not financially invest in a new game until they're hooked, so the immediate return would be low. I don't think I paid for gold for about 4 months before trying it - a mortgage and a half later...

Sometimes you need to spend money and try things to realise it's not the market you want to be in / not the customer you want to appeal to. Hopefully TG are still inquisitive!

Gimme your IGN on Uk2 Hawk ... Ill remember you and give you a little surprise when end game is upon us :D

Hawkery
09 Jan 2017, 01:37 PM
Gimme your IGN on Uk2 Hawk ... Ill remember you and give you a little surprise when end game is upon us :D

IGN is Tendril Man, looking forward to your visit already! ;)

Elisa
09 Jan 2017, 02:34 PM
Aha, now that I know, I'm going to attack you. You chiefed one of my farms. Prepare to die, Tendril Man! :@

Table
09 Jan 2017, 03:16 PM
Wait, whaa? I thought I was Tendril Man? Or is it Ragdoll? One of them, I think...

Eurypedes
09 Jan 2017, 04:20 PM
I thought the one and only Ryder was Tendril Man?, might be missing the plot here having come in late. hahahahaha

Hawkery
09 Jan 2017, 08:16 PM
I thought the one and only Ryder was Tendril Man?, might be missing the plot here having come in late. hahahahaha

Just trying to get Ryder lynched a second time ;)